Partner with Thibstas Talent – a leading Programmatic Advertising Agency
Thibstas Talent isn’t just another Programmatic Advertising Company; we help you hire skilled talent – who are both culturally and technically fit.
50,000+
Professionals
10+ of
Experience
Zero recruitment fees
2 weeks risk free trail
No Obligation interview
30 days Replacement
Easy Cancellation
2x Retention rate
Hire the best, leave the rest
Our 4-step hiring process to get you going.
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Technical Skills of our
Programmatic Ad Experts
- Contribute to the development and execution of market strategies for Programmatic Ads campaigns, including developing roadmaps, test plans, and risk/benefit analysis.
- Creative A/B testing and sharing campaign insights with the creative team including using DCO.
- Planning, execution, optimization, and scaling of brand awareness, performance, and App install campaigns across all major DSPs like DV360, TTD, and MediaMath through programmatic io.
- Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS.
- Multi DSP experience including DV30, TTD, Amazon, MediaMath, Inmobi, and Xandr.
- Depth knowledge of DV360 features, functionality, execution, bidding strategies, PMP deals, and optimization.
- A granular level and demonstrate hands-on knowledge of Ad trafficking majorly in DCM and tags generation.
- Core understanding of conversion tracking and attribution including Floodlight pixel/Custom variables creations, conversion setting, and lookback window.
- Hands-on experience in managing Standard, Dynamic, Video, and CTV ads at execution and planning levels.
- In-depth understanding of programmatic technologies like SSP, DSP, DMP, Ad server ad exchanges, ad networks, and DCO.
- Working knowledge of Google Analytics Setup, Optimization & Integrations.
- Fair understanding of using brand safety tools like Double Verified and IAS.
- Working experience on DataXu and Sizmek.
- Basic understanding of other marketing platforms like Facebook and Google Ads.
- Prepare report automation using data aggregator tools like Google Data Studio & Super metrics.
- Hands-on experience with finance & invoicing for programmatic ad spend.
- Proficient with Programmatic API for dynamic creatives and data automation.
- DV360, DCM, and Google Analytics certifications.
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The programmatic advertising system has streamlined the online ads’ buying and selling process. It’s more efficient than before because it can automate many steps in a process that would have been carried out manually, such as ordering or setting up your campaign.
Most programmatic advertising companies use advanced tools to get accurate real-time data and build powerful ad networks to target audiences. Simply put, it’s meant to replace human intervention with machine learning and AI-based optimization.
Understanding programmatic media buying requires a thorough knowledge of its terminology. Here are the important jargons that you may want to become familiar with:
Real-Time Bidding (RTB)
RTB is when inventory prices are decided through an auction in real time. Both publishers and advertisers can participate. This is a cost-effective way to buy media targeting a large audience.
Private Marketplace (PMPs)
PMPs have restrictions on who can participate. They are reserved for the selected advertisers on an invite-only basis.
Programmatic Direct
In this case, a publisher bypasses the auction process by selling media inventory at a fixed cost per mile (CPM) to one advertiser or multiple advertisers.
Sell-Side Platform (SSP)
Enables publishers to sell video, mobile, and display ads automatically to potential buyers and in real-time. This includes ad exchanges, networks, and DSPs. It’d allow publishers to have greater control of their inventory and CPMs.
Demand-Side Platform (DSP)
This is the software that enables agencies and advertisers to buy ad inventory cross-platform.
Ad Exchanger
This is the way suppliers feed inventory to an ad exchange. A DSP connects to an ad exchange, enabling the sale and purchase of ad space between advertisers, agencies, networks, and publishers. The bidding process can then be used to determine inventory prices.
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The budget benefit is excellent!
Programmatic technology creates efficiencies by using machine learning to optimize campaign success, avoiding ineffective inventory. Moreover, you can access a network of online inventory instantly. DSPs allow marketers to quickly access the market and purchase online media inventory from several publishers worldwide.
With the help of programmatic ad platforms, companies can access inventory in all shapes and sizes. In addition, publishers benefit from the higher demand during programmatic procurement. In this way, they can monetize traffic effectively and sell impressions at competitive rates. Therefore, working with professional advertising services can help you make your journey a lot smoother.
Here are a few additional benefits of programmatic advertising:
A better targeting strategy
Thibstas Talent is among the best programmatic advertising platforms that allow you to target so many different tactics across devices in real time is hard to find.
Campaign management made easier
You can visualize success in one place by consolidating your campaigns across devices and formats.
Ad inventories are easily accessible
The algorithm allows advertisers to access inventory across various exchanges at once and does the heavy lifting for them in bidding.
Transparency
In programmatic advertising, advertisers and publishers have real-time access to data about ad placements and activity, which maximizes transparency.
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